Brand Planning

We specialise in understanding consumer and industry trends, and applying this knowledge to the strategic planning process at major retailers, consumer products companies and retail financial service providers

Some of the companies we have worked with in the past include:

• Food retail: Tesco, Safeway, Somerfield, Waitrose
• Consumer goods: GlaxoSmithKline, Scottish Courage, Allied Domecq, United Biscuits
• Retail financial services: Lloyds TSB, Barclays, Halifax, Charles Schwab, Zurich, Legal & General
• Public sector: Royal Mail, Anglian Water, Sport England

"I can assure you that you have made a real impact on the business... It's been great working with you"
Senior Brand Manager, GlaxoSmithKline

Follow this link for an article from Marketing Week on the potential death of the manufacturer brand

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To contact us in the meantime, please email info@tangentstrategy.com

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This update December 2002