Scenario Planning

Sometimes the best way to plan for the future is to imagine you are there. We have been involved in long-term scenario planning exercises for several companies including:

• Royal Mail - social and political scenarios for the 21st Century
• Glaxo SmithKline - the future for nutritional drinks
• BP - anticipating evolving consumer needs across Europe
• Waitrose - positioning as an ethically, environmentally and socially responsibile retailer

We have also worked on short and medium-term product and brand planning

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This update December 2002